Now that B.B.M. Cosmetics has officially launched, I wanted to take the time to talk about my personal struggles with mental health and how the principles behind this makeup brand are helping me to build my self-esteem and confidence.
Like most people, my years in undergrad were a time of self-discovery. After spending my childhood in a private school and my high school years in an all-girl school, I realized that I didn't know who I was. I mean, not a clue! Up until my senior year in high school, I had been this incredibly sheltered girl who was made to feel worthless by relentless bullies. But in college, I could reinvent myself to be the confident, spontaneous girl that I've always wanted to be. And that's precisely what I did, but as you're probably expecting, that plan hit a huge snag.
Throughout K-12, I conditioned myself to be invisible. If people don't notice me, they can't bully me. By my freshman year in college, I had become such a pro at being invisible that I didn't know how to be present in a room and be seen. As I began to make friends, I slowly began to navigate my new identity and come out of my shell. And then, the huge snag happened in the form of an emotionally abusive relationship.
By my junior year, all of the hard work I did to build my self-esteem and confidence wholly dissipated. I wasn't even back at square one; I was worse than before. The toxic relationship triggered depression and anxiety to the point that I completely isolated myself. I spent most of my time in my apartment watching Netflix and hair videos on Youtube. Then, one day I came across a makeup tutorial, and I was HOOKED!
Before the end of my senior year, I was a complete makeup junkie. I bought all of the products that my favorite makeup gurus loved. Makeup was officially my new hobby. I would beat my face to the GAWDS, take a bunch of selfies, wash it off and do it all again. I didn't realize it at the time, but by spending so much time in front of the mirror, I slowly began to rebuild my self-esteem. Doing my makeup forced me to identify features that I admired and accentuate them. I even began to encourage and compliment myself often, when the makeup was on AND when it was off.
The ritual of applying makeup became a sort of affirmation activity. I went from avoiding mirrors to looking myself in the eye, almost daily, and saying to myself (internally), "Damn, you really ARE beautiful!". Although it started as a painful, uncomfortable journey, this journey of self-discovery changed my life!
After I graduated from college and landed my first "big girl job" (lol), I used my 9-5 to fund my dream of starting my makeup line--Beauty by Mariah. In the beginning, it wasn't that successful. I didn't have a way to connect with my customers. I thought, "Ok, the eyeshadows are pigmented, and the highlighter is poppin', but so what? Why should they choose YOU?." During a mini-therapy talk with my super supportive mom, she asked me the simplest question, "Why did you start playing in makeup in the first place?". Then it hit me, "Duh, Britt!". I started playing in makeup to rediscover myself! And now I want to give that same gift to other girls and young women, like me, who need to be reminded of who they are. So, I decided to rebrand Beauty by Mariah into B.B.M. Cosmetics.
I designed a new logo and re-released my palettes, but with a twist! This time, each shade is named after qualities that we all need to possess to be our best selves. The eyeshadow palette is named Confidence
, and the highlighter palette is named Elegance.
As you apply each shade, treat it as an affirmation, and put on what you need for the day. "Today, I have Faith. I have Poise. I have Tenacity"! Take the time to encourage yourself and discover who you are without the weight of insecurities.
I hope that this quick summary of my story uplifts you and gives you insight into what B.B.M. Cosmetics is all about. If you'd like to learn more or if you want to share your story of self-discovery, email me at firstname.lastname@example.org or DM me on Instagram (@bbmcosmetics).
We're in this together, Sis!
CEO + Founder, B.B.M. Cosmetics